Mention Peninsula Plaza to most Singaporeans and the conversation usually turns to Myanmar food. While the mall has certainly earned its reputation as a cultural hub, there is far more to discover behind its ageing façade.
Unlike mainstream shopping centres dominated by familiar retail chains, Peninsula Plaza is home to a surprising collection of specialty businesses that cater to niche interests and specific needs. So, if you enjoy uncovering shops with character, knowledgeable owners, and personalised service, here are some of the most interesting specialty stores hidden within Peninsula Plaza.
Treasurelux Traders: A Camera Shop Run by Enthusiasts
Photography enthusiasts should definitely check out Treasurelux Traders, a pretty popular store that welcomes everyone from beginners to more experienced hobbyists looking to add something new to their collection.
The shop carries cameras and accessories in a variety of conditions, ranging from brand-new models to carefully maintained pre-owned gear. This opens up more options for shoppers who want quality equipment without necessarily paying full retail prices.
The service is another positive that the shop has going for it. Rather than pushing customers towards the most expensive option, the team takes time to understand what each person actually needs. Newcomers to photography can expect clear explanations about different camera systems, lenses, and accessories, while experienced hobbyists can draw upon the owner’s years of practical knowledge.
Their habit of giving out straightforward advice has also earned praise from many customers, particularly those looking to avoid costly mistakes. They will even help set up your camera before you leave, making the transition from purchase to shooting as smooth as possible.
Treasurelux Traders
Location: 111 N Bridge Rd, #01-38 Peninsula Plaza, Singapore 179098
Opening Hours: Monday-Saturday: 11 AM – 7 PM | Closed on Sundays
Ashitagaaru: Vintage Fashion with Stories to Tell
Vintage shopping often feels like a treasure hunt, and Ashitagaaru offers plenty of opportunities to uncover something memorable.
Run by a father-and-son team, this store specialises in genuine leather products and carefully curated vintage fashion. The selection is impressively varied, featuring leather jackets, denim pieces, belts, bags, kimonos, and other unique finds sourced from different eras.
The store’s main appeal lies in the sheer diversity of clothing on display. Some visitors come searching for timeless wardrobe staples, while others are drawn to pieces with a little more personality and edge. Either way, there is a good chance something will catch your eye.
The owners encourage customers to browse freely and try on items at their own pace. Conversations often drift beyond shopping into discussions about fashion history, garment construction, and how vintage styles have evolved over time. If you eventually decide to bring a piece home, they are also happy to share practical advice on caring for it properly.
Frequent discounts on selected items make the experience even more rewarding, particularly for shoppers hoping to score quality vintage leather without paying premium boutique prices.
Ashitagaaru
Location: 111 N Bridge Rd, #02-45 Little Myanmar Building, Peninsula Plaza, Singapore 179098
Opening Hours: Open Daily 12:30 PM – 8 PM
Feder Sports: Where Shoe Fitting Becomes a Science
At first glance, Feder Sports may look like a typical sports shoe retailer. Spend a few minutes speaking with the staff, however, and you quickly realise there is far more expertise involved than simply picking a shoe off the shelf.
The store carries an extensive range of running and sports footwear from brands such as ASICS, HOKA, Brooks, and others. Some models and colourways can be surprisingly difficult to find elsewhere, making the shop a favourite among serious runners.
What keeps customers coming back here is the personalised fitting process. Rather than immediately recommending a popular model, the staff take time to understand how you use your shoes. They may ask about your running distances, training habits, foot shape, sock thickness, and even specific discomfort you have experienced with previous footwear.
This attention to detail allows them to recommend options based on actual needs rather than trends. If a shoe does not feel quite right, they are more than willing to suggest alternatives and explain the differences between various generations of the same model.
The shop can get busy and seating space is limited, but patience often pays off. For runners seeking expert guidance and a wider-than-average selection, Feder Sports remains one of Peninsula Plaza’s hidden gems.
Feder Sports
Location: 111 N Bridge Rd, #02-40/41, Singapore 179098
Opening Hours: Monday-Saturday: 11:30 AM – 8 PM | Sundays: 11:30 AM – 7 PM
Clifford Numismatic and Collectible Centre: A Haven for Collectors
Collectors know that the best discoveries often happen in specialist stores, and Clifford Numismatic and Collectible Centre is a prime example.
Operated by a friendly husband-and-wife team with decades of experience, the shop has built a strong reputation among coin enthusiasts. Enthusiasts who frequent these types of stores may immediately notice just how organised everything feels. Instead of sorting through random piles, visitors can browse a thoughtfully arranged collection spanning numerous countries and historical periods.
The range extends well beyond regional coins, giving collectors opportunities to explore pieces from around the world. Alongside coins, you may also encounter various collectibles and curiosities that add to the experience of browsing.
Accessibility is another strong point of this shop. Experienced collectors will appreciate the depth of knowledge available, while beginners can ask questions without feeling intimidated. The owners are known for their patience and willingness to share insights, making the hobby far easier to approach for newcomers.
Even visitors who arrive without any intention of making a purchase may find themselves leaving with a new addition to their collection.
Clifford Numismatic & Collectible Centre
Location: 111 N Bridge Rd, #02-04 Peninsula Plaza, Singapore 179098
Opening Hours: Tuesday-Friday: 11 AM – 5 PM | Saturday: 11 AM – 4 PM | Closed on Sundays & Mondays
Bright Myanmar: More Than Just a Phone Shop
Bright Myanmar serves several functions under one roof, making it one of the more versatile businesses in Peninsula Plaza.
The store is best known for its range of mobile phones and accessories, offering products at prices that many shoppers find attractive. Beyond electronics, visitors can also browse branded cosmetics, perfumes, and other personal items.
Part of the store’s appeal comes from the owner’s willingness to explain products in detail. Customers curious about the origins of certain cosmetics, for example, are often given background information about how the products are sourced, helping them make informed purchasing decisions.
Combined with friendly service and a broad product selection, Bright Myanmar has become a convenient stop for shoppers seeking practical everyday items without navigating multiple stores.
Bright Myanmar
Location: N Bridge Rd, #04-54 111, Singapore 179098
Opening Hours: Monday-Friday: 10:30 AM – 7:30 PM | Saturday: 10 AM – 8:30 PM | Sunday: 8 AM – 8:30 PM
Northcroft Lim Consultants: A Global Consultancy in an Unexpected Place
Not every specialty business in Peninsula Plaza caters to consumers. Northcroft Lim Consultants demonstrates how the mall also houses professional services with international reach.
The firm specialises in quantity surveying and construction consultancy, helping clients manage costs, reduce risks, and improve project outcomes. Its roots can be traced back to London in the 19th century, giving it a heritage that spans generations.
Today, the consultancy combines global expertise with local market knowledge to support construction and development projects. By focusing on careful planning, dependable assessments, and practical problem-solving, the team helps clients achieve greater certainty throughout the project lifecycle.
It may not be the type of business most visitors expect to find inside a shopping centre, but its presence highlights the remarkable diversity of enterprises operating within Peninsula Plaza.
Northcroft Lim Consultants
Location: 111 N Bridge Rd, #20-02 Peninsula Plaza, Singapore 179098
Opening Hours: Monday-Friday: 9 AM – 6 PM | Closed on Saturdays and Sundays
Final Thoughts
These specialty stores in Peninsula Plaza offer something increasingly uncommon in modern retail: expertise, personality, and meaningful interactions. While larger malls often focus on familiar brands and standardised experiences, Peninsula Plaza rewards those willing to wander a little further and discover businesses that have built loyal followings through knowledge, service, and passion.
The next time you find yourself in the area, look beyond the food and take a closer look at the mall’s lesser-known tenants. You may leave with far more than you expected.