The novel coronavirus, scientifically termed as COVID-19, has taken the world by a storm. It has affected most, if not all, industries and sectors of the economy. The filming and video production industry is no exception to the devastating effects of the virus.

Take, for example, the filming and video production industry – recording has not been so easy, now that people are operating remotely from their homes. So, how do we tackle this issue? Is it possible to still reel potential customers in with online content?

The answer’s quick and simple – animation! Whether it’s the traditional yet ever-popular 2D animation or the in-trend, enthralling 3D animation – you’re going to capture the attention of your audience in an instant.

Here’s what’s in store for your business when you decide to incorporate video animation services to your marketing or advertising strategies!

Conveys ideas and concepts easily

Animations have a way of simplifying even the most technical concepts and making them more easy-to-digest, even for the general audience.

Be it scientific information, a business’s products or services, to other technical fields – animation makes it tons simpler! For instance, most advertisers in the health sector are using animations to administer information.

Animations, therefore, are playing a vital role in the dissemination of health information regarding the COVID-19 pandemic. Since live-production of adverts are limited at this time, due to the measures in place against the pandemic, it is only wise to use what is available – animations.

The reality is that they are getting sufficient reception and attention both online and in mainstream media.

Suitable for any business

Recall how we previously said that animation could be applied to just about any industry? That’s exactly what we mean here!

Initially, animations seemed to focus more on kids and child entertainment only. However, this is not the case today.

Aside from entertainment, animations are being tailored towards different brands, companies and organisations. They help pass information watched by adults to children. The days when animations were only associated with kids are long gone.

For instance, it may prove a little tough to move a phone from one place to another freely with restrictions like its fragility during filming. Animation may be your best bet then, after all, it’s all done in a virtual world and no harm will come to the product, at all!

Reduce time wastage

Now that live-action video production has come to a halt briefly (unless you’re planning to venture into video blogging) – a brilliant alternative would have to be animations!

Any one of the 2D animation studios in Singapore would be able to churn out an animation video easily. Especially with the freedom and flexibility given to complete tasks at the animator’s own pace – videos may turn out even better than expected!

During this period, time is especially of the essence. Animations are a lot easier and faster to complete, considering the fact that live-action footage is not even within reach during the COVID-19 crisis.

All you need to do on your part is to present your thoughts and ideas, inform the animation studio of your main business objectives, and leave the rest of the work to them.

See what’s in it for you when you decide to jump on the bandwagon and try out animation for your business? It’s time to start being innovative and prepare for a remarkable turnaround when you use animation!