Starting a business requires serious research and thought. You will need the skills and passion to build a successful restaurant.
Once you’ve got the fundamentals down, it’s time to address the nitty-gritty details involved in establishing a restaurant. Before starting on the physical—furniture, ambience, location—your first step should be to decide on your clientele.
Your clientele is the most important component of planning and research, as it will affect the rest of your decisions. Decisions like the cost and variety of dishes offered to the physical look of the restaurant will be affected. You can choose to reach out to the average consumers, to the crème de la crème of the society, or to the significant portion of consumers, children.
Unbeknownst to some, establishing a children-friendly restaurant requires more than providing a kid-friendly menu. Before coming to a decision, here are some pros and cons to help you.
Building customer loyalty
As a children-friendly restaurant, you tend to have the advantage of an increased customer base as you’ll be one of the preferred eateries; for parents and guardians. Additionally, if the children are able to associate your restaurant with fond memories, they are bound to return. This way, your restaurant will be one of their top requests when it comes to dining out.
Acting as a party venue
If you’ve decided to cater to children, your restaurant will be in the running as a potential party venue. If a parent is going through the Singapore directory or searching for a party venue, your restaurant will appear in their search. Once you’ve established yourself as the ideal party venue, more parents will start to reach out to you as well. Additionally, parties are a great way to market your restaurant and service.
A crowd that is easier-to-please
Depending on your perspective, children might be easier to cater for. As long as their dishes are healthy, appeal to their taste-buds and are presented well, it’ll be a hit. Add a cherry on top of their experience at your restaurant with entertainment to keep them busy. You may consider investing in bouncy castles, Play Stations or a play area with an assortment of toys. Adults can then catch-up as while their kids are occupied.
Additional costs will occur in the form of entertainment equipment and child-proofing needs. In addition, these items also need to constantly maintained and sanitized. If you choose to include electronic gaming options like Play Stations, these gadgets will incur additional costs as you’ll need more than one set and accompanying games.
The risks of potential accidents
Children tend to be both excitable and messy. Despite the entertainment options available, accidents may still occur. You may need to childproof the venue and train your staff accordingly. Also, you’ll need to consider using children-friendly cutlery, dishes and furniture to provide a safe dining space.
Catering to different crowds can be done but it will not the easiest. However, with the right equipment from relevant restaurant equipment suppliers in Singapore, it might not be as daunting as it seems.